TL;DR

Field Marketing Manager (AI): Engaging, influencing, and accelerating sales pipeline across North America with an accent on creating in-person and virtual events and tailoring messaging. Focus on prioritizing regional and national events, targeting the right accounts, and implementing multi-touch field marketing plans to drive and accelerate new pipeline.

Location: This is a remote position; candidates must be based in the United States to support sales pipeline across North America.

Company

Coupa is a pioneering technology company leveraging community-generated AI and an industry-leading total spend management platform to empower businesses with smarter, more profitable decisions.

What you will do

  • Elevate engagement and accelerate sales pipeline across North America.
  • Partner deeply with Sales, Integrated Campaigns, ABM, Product & Solution Marketing, and Marketing operations.
  • Create impactful in-person and virtual events that resonate with buying groups.
  • Implement multi-touch, end-to-end field marketing plans.
  • Prioritize regional and national events and target the right accounts.
  • Tailor messaging to drive and accelerate new pipeline using tools like 6sense, Folloze, Marketo, and Salesforce.

Requirements

  • Proven experience as a Field Marketing professional.
  • Ability to collaborate effectively with diverse sales and marketing teams.
  • Proficiency with marketing automation and CRM tools such as 6sense, Folloze, Marketo, and Salesforce.
  • Strong understanding of go-to-market strategies and pipeline acceleration.
  • Demonstrated ability to create and execute successful event-based marketing initiatives.
  • Must be able to work remotely from the United States.

Culture & Benefits

  • Work with pioneering technology, leveraging community-generated AI in spend management.
  • Collaborate in a culture driven by transparency, openness, and shared commitment to excellence.
  • Opportunity to make a global, measurable impact on clients and the business.
  • Benefit from an inclusive work environment with equal employment opportunities.