TL;DR
CRM Executive (Igaming): Coordinating the execution of CRM strategy for the Betano brand across Sportsbook and Casino products with an accent on customer engagement, retention, and cross-sell objectives. Focus on planning multi-channel campaigns, analyzing performance data, and collaborating with stakeholders to optimize customer lifecycle journeys.
Location: Must be based in Sofia, Bulgaria
Company
A global GameTech company powering Betano, operating in 20 markets with a diverse team of over 2,700 employees.
What you will do
- Develop data-driven CRM strategies for the local market, considering compliance and competition.
- Plan and execute personalized multi-channel campaigns via onsite messaging, email, SMS, and push.
- Manage website content updates, including banners, articles, and stories.
- Monitor lifecycle journey performance and optimize campaigns based on analytics.
- Coordinate the development of visual creatives to ensure high-quality, timely delivery.
- Collaborate with cross-functional teams including HQ, Legal, and Marketing to align plans and deliverables.
Requirements
- 1+ years of experience in CRM, lifecycle management, or marketing.
- Professional proficiency in English (verbal and written).
- Hands-on experience with CRM tools such as Adobe Campaign or Salesforce.
- Strong data analysis skills with proficiency in Microsoft Excel or Google Sheets.
- Proven track record of managing multi-channel campaign strategies.
- Excellent organizational and stakeholder management skills.
Nice to have
- Experience with Optimove tool.
- Experience within a technology-focused company.
Culture & Benefits
- Member of a Best Workplace in Europe and Great Place to Work certified team.
- Work in a diverse, international environment with 40+ nationalities.
- Opportunities to impact customer experience at scale in a leading GameTech organization.
- Focus on professional development and career growth within a large, global team.