Director, Campaigns - Marketing Operations

TL;DR

Director, Campaigns - Marketing Operations: Leading the strategy, execution, and evolution of marketing operations function, which is critical to enabling campaigns that drive conversion and revenue across all lines of business with an accent on marketing data, systems, and campaign execution. Focus on unlocking new ways to leverage data to power highly relevant, measurable customer-facing campaigns.

Location: New York, New York; Los Angeles, California; Atlanta, Georgia

Salary: $160,000 - $180,000

Company

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products.

What you will do

• Provide strategic leadership for Marketing Operations, translating business and revenue objectives into scalable campaign frameworks and operational standards.
• Serve as a trusted partner to Marketing leaders, guiding campaign structure, audience strategy, and measurement to drive engagement, conversion, and revenue.
• Establish and govern Quality Assurance and campaign standards that protect data integrity, customer experience, and execution quality at enterprise scale.
• Lead the use of data to expand and optimize segmentation capabilities to enable more targeted, personalized, and effective campaigns.
• Oversee campaign performance monitoring and issue resolution through operational frameworks and automation.

Requirements

• 10+ years experience with data platforms (Teradata, APRIMO, Unica, etc.) and a minimum 5+ years experience in the Salesforce ecosystem, preferable with Marketing Cloud and Data Cloud.
• 5+ years of people leadership, with a track record of building, coaching, and scaling high-performing teams.
• Bachelor's degree or equivalent in Business, Statistics, Mathematics, Engineering or related field.
• Advanced understanding of and experience with Database Marketing, Database Architecture, and SQL.
• Strong written and verbal communication skills, with the ability to influence, align, and collaborate effectively with stakeholders at all levels.
• Must have legal right to work in the U.S.

Nice to have

• Experience with automation and/or AI tools such as chatGPT, Gemini, etc.

Culture & Benefits

• Provide and maintain a work environment that fosters mutual respect, professionalism and cooperation.
• SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.