TL;DR
Senior Influencer Marketing Manager (Marketing): Build and manage a holistic creator ecosystem driving growth and brand strength across strategy games portfolio with an accent on paid influencer campaigns, long-term creator partnerships, and content innovation. Focus on designing and optimizing performance-driven campaigns, tracking ROI, and scaling creator strategies aligned with brand values.
Location: Hybrid work model based in Hamburg, Germany or San Ġiljan, Malta
Company
Twin Harbour Interactive is a global strategy game powerhouse with studios in Hamburg and Malta, focused on creating high-quality multiplayer strategy games.
What you will do
- Lead end-to-end paid influencer campaigns including budget, execution, and optimization
- Build and manage long-term creator partnerships aligned with brand voice and community values
- Drive content innovation bridging creator authenticity and paid media assets
- Define market- and title-specific creator strategies
- Track ROI and continuously improve campaign performance and scalability
Requirements
- Must be located in or able to work from Hamburg, Germany or San Ġiljan, Malta
- Extensive experience in influencer/creator marketing, preferably in gaming or high-growth digital environments
- Proven track record of performance-driven campaign management
- Strong understanding of YouTube, TikTok, Twitch, and short-form content ecosystems
- Data-literate with ability to analyze complex dashboards and post-campaign results
Culture & Benefits
- Flexible hybrid work models supporting work from office or remotely
- Career Path Framework and mentorship culture for professional growth
- Support for language courses, e-learning, conferences, and training
- Multicultural, diverse team with flat hierarchy and collaborative environment
- Regular social events including game nights, casual drinks, and team activities