TL;DR

Buying Analyst (Media): Managing and implementing media buying strategies for a large client with an accent on monitoring, reporting, and future negotiation strategies. Focus on transforming data into strategic insights, developing innovative negotiation approaches, and collaborating with internal teams to ensure operational effectiveness.

Location: Milan, Italy. This role adopts a hybrid approach.

Company

WPP Media is WPP’s global media collective, bringing together platform, people, and partners to create limitless opportunities for growth for the world's leading brands.

What you will do

  • Manage and implement buying strategies for a large client, overseeing monitoring, reporting, and future negotiation strategies.
  • Conduct in-depth analyses of client media investments, transforming data into strategic and actionable insights.
  • Present results and negotiation strategies to clients and stakeholders, developing clear and impactful narratives.
  • Develop and implement innovative negotiation strategies aligned with agency objectives and client goals.
  • Proactively monitor market trends and data to conceive and implement anticipatory negotiation strategies.
  • Collaborate synergistically with internal teams (Investment, Buying, Accountability, MMDM) and the planning team to ensure strategic consistency and operational effectiveness.

Requirements

  • Proven experience of at least 7 years in the media sector, with specialization in buying, investment analysis, and offline planning.
  • Advanced proficiency in Excel and PowerPoint for complex data analysis and strategic presentations.
  • High precision and attention to detail, coupled with a strong results-oriented approach.
  • Excellent communication and interpersonal skills, with the ability to cultivate solid relationships with various stakeholders.
  • Solid organizational and multitasking abilities, with the capacity to effectively manage multiple parallel projects.
  • Fluency in English, both written and spoken.

Culture & Benefits

  • Access to global WPP Media & WPP networks for professional growth and learning.
  • Variety of employee resource groups and frequent in-office events.
  • Competitive medical, group retirement plans, vision, and dental insurance.
  • Significant paid time off and employee mental health awareness days.
  • Preferential partner discounts.