TL;DR

Senior Audience Planner (Customer Strategy): Developing actionable creative strategies based on audience insights to shape the brand, content, and digital products of the BBC with an accent on segment analysis, growth opportunities, and cross-functional leadership. Focus on bridging the gap between research data and creative output to drive meaningful audience value across a complex media portfolio.

Location: Must be based in or able to commute to Salford or London (Hybrid)

Salary: £44,500–£60,010

Company

The BBC is a world-renowned public service broadcaster committed to informing, educating, and entertaining through innovative and inclusive content.

What you will do

  • Identify growth opportunities and strategic challenges using the BBC Audience Map and Brand Power tool.
  • Champion and refine audience segmentation models in partnership with research teams.
  • Translate complex audience data into compelling, actionable creative strategies.
  • Develop communication strategies to effectively disseminate insights across the organization.
  • Collaborate closely with product and editorial teams to implement audience-led decisions.
  • Drive growth initiatives specifically across the BBC’s digital portfolio.

Requirements

  • Proven experience working directly with senior stakeholders and creative leadership.
  • Demonstrated leadership in managing complex creative and business strategy projects.
  • Ability to lead and unite cross-functional teams toward achieving unified business goals.
  • Strong track record of spotting growth opportunities and taking actionable initiatives.
  • Excellent communication skills with the ability to tell compelling, data-led stories.

Culture & Benefits

  • Flexible 35-hour working week with options for flexible working arrangements.
  • 25 days annual leave plus the option to purchase 5 additional days.
  • Defined pension scheme and competitive salary package.
  • Discounts on dental, healthcare, and gym memberships.
  • Inclusive and values-based work environment focused on professional development.