TL;DR
Senior Web Analyst (Digital Marketing): Analyzing behavioral and conversion patterns in GA4 to optimize marketing performance and data integrity with an accent on troubleshooting tracking anomalies and cross-platform discrepancies. Focus on designing robust event schemas, performing statistical uplift analysis, and translating complex technical data insights into actionable business recommendations.
Location: Must be based in or able to commute to Frankfurt, Germany (Hybrid role with remote work flexibility).
Company
An international marketing and advertising agency focused on delivering data-driven digital experiences.
What you will do
- Analyze and troubleshoot GA4 data patterns to detect anomalies and tracking gaps.
- Collaborate with business units to resolve discrepancies between GA4, Adobe Analytics, and reporting outputs.
- Recommend improvements to GA4 event design, naming conventions, and data collection strategies.
- Perform funnel, cohort, and attribution analysis to drive marketing performance.
- Design and evaluate A/B experiments using statistical validation methods like uplift and confidence intervals.
- Communicate technical tracking findings clearly to non-technical stakeholders.
Requirements
- 7+ years of experience in digital marketing analytics.
- Fluent English (C2 level) required.
- Advanced SQL skills with proficiency in BigQuery.
- Deep hands-on expertise in GA4 analysis and troubleshooting.
- Strong grasp of event-based data models and session vs. user-level analysis.
- Working knowledge of GTM and data visualization tools like Tableau or Looker Studio.
Nice to have
- German language skills.
- Experience in performance-heavy marketing environments.
- Familiarity with GDPR privacy frameworks.
Culture & Benefits
- International and inclusive team environment.
- Hybrid work flexibility with home office days on Mondays and Fridays.
- Career development programs and access to training.
- Subsidized meal vouchers and fresh fruit baskets.
- Pet-friendly office with ergonomic workstations.
- Well-being support including mental health app subscription and gym membership contribution.