TL;DR

Head Of Global Events (SaaS): Leading the strategy, execution, and evolution of a global events portfolio to drive brand awareness, pipeline, and user adoption with an accent on complex, high-ROI programs and operational scalability. Focus on building repeatable systems, managing multi-million dollar budgets, and leveraging AI to enhance event performance in a high-growth SaaS environment.

Location: Must be based in the SF or New York office with an office-centric hybrid schedule.

Salary: $207,000 – $243,000

Company

Asana is a leading platform for human and AI collaboration helping millions of teams achieve their goals.

What you will do

  • Define global events strategy, objectives, and ROI frameworks for both owned and third-party events.
  • Lead planning and delivery of multi-region events, managing end-to-end logistics, production, and vendor relationships.
  • Build scalable playbooks and repeatable processes to optimize the events engine.
  • Collaborate with cross-functional leadership in Sales, Marketing, and Finance to ensure events align with go-to-market priorities.
  • Manage a global team of 5 event managers, setting clear goals and fostering a culture of accountability and excellence.
  • Monitor performance metrics, including pipeline maturation and cost efficiency, to inform future investment strategy.

Requirements

  • 12+ years of experience in events, experiential, or integrated marketing roles.
  • Proven ownership of large-scale global flagship summits and executive-level experiences.
  • Background in B2B, SaaS, or technology environments.
  • Deep operational rigor including budgeting, risk management, and vendor management.
  • Data-driven mindset with fluency in ROI and pipeline attribution.
  • Must be able to work from SF or New York offices as part of an office-centric hybrid model.

Culture & Benefits

  • Mental health, wellness, and fitness benefits.
  • Career coaching and professional development support.
  • Comprehensive family building benefits.
  • Long-term savings and retirement planning.
  • In-office culinary options and flexible hybrid work policies.