TL;DR
Copywriter (Healthcare): Crafting compelling advertising copy for diverse media channels to promote client products and services with an accent on precision, clarity, and target audience engagement. Focus on collaborating with creative and cross-functional teams to deliver effective campaigns while maintaining brand accuracy and meeting tight project deadlines.
Company
Indegene is a global technology-led healthcare solutions provider.
What you will do
- Develop unique creative concepts based on strategic research and brand insights.
- Write persuasive copy for various channels including digital, video, print, and mobile.
- Collaborate closely with art directors and cross-functional teams like UX and medical directors.
- Articulate and present creative ideas to clients during meetings.
- Incorporate feedback from clients and internal stakeholders into copy revisions.
- Participate in pitch opportunities and support the broader creative strategy.
Requirements
- Proven ability to write clear, persuasive, and accurate copy.
- Strong attention to detail, grammar, and factual accuracy.
- Capacity to interpret complex information and translate it into engaging content for diverse audiences (patients, professionals, payors).
- Effective time management skills to handle multiple projects and deadlines.
- Openness to feedback and ability to defend creative concepts professionally.
- Flexibility to work in a dynamic, fast-paced advertising environment.