TL;DR
Marketing & Licensing Manager (Gamedev): Driving global licensing strategies and brand visibility for the Angry Birds IP with an accent on B2B marketing, partner collaboration, and location-based entertainment experiences. Focus on managing cross-functional licensing initiatives, developing sales materials, and supporting global industry events.
Location: Must be based in the Helsinki Metropolitan Area, Finland. No relocation support provided.
Company
A world-famous game developer and part of the SEGA family, best known for the global hit Angry Birds.
What you will do
- Create and oversee high-quality B2B marketing and sales materials for licensing initiatives.
- Drive brand visibility at key industry exhibitions and represent the company to global partners.
- Execute local marketing initiatives in collaboration with SEGA and global licensing agents.
- Manage global trade media visibility, including editorial placements and advertising.
- Act as the primary account manager for Location Based Entertainment (LBE) partners.
- Collaborate across Transmedia, Licensing, and Games teams to ensure brand strategy alignment.
Requirements
- Experience in international client or account management.
- Proven background in B2B marketing, including the creation of compelling pitch materials.
- Professional experience in brand licensing, consumer products, or the entertainment industry.
- Strong project management skills to handle multiple initiatives simultaneously.
- Excellent written and spoken English.
- Degree in Business, Marketing, or a relevant field.
Culture & Benefits
- Work within a creative and internationally recognized gaming environment.
- Collaboration with global teams at SEGA.
- Support for reasonable accommodations and a commitment to workplace accessibility.
- Opportunity to shape the global presence of a world-famous IP.