TL;DR

Consumer Marketing Lead (AI): Define and drive consumer marketing strategy and execution in Japan with an accent on building and scaling locally resonant campaigns, shaping narratives, and accelerating adoption. Focus on integrating marketing initiatives across brand, product storytelling, digital, creators, and partnerships, while serving as the voice of the Japanese consumer internally.

Location: Must be based in Tokyo, Japan

Company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity.

What you will do

  • Lead the development and execution of Japan-specific consumer marketing strategies.
  • Drive full-funnel marketing initiatives across multiple audiences, including consumers, opinion leaders, and partners.
  • Act as a local expert, bringing deep insights into Japanese culture, consumer behavior, and media dynamics.
  • Manage and collaborate with local agencies, creators, and production partners.
  • Partner closely with cross-functional teams including product marketing, communications, and partnerships.
  • Represent the voice of Japan internally, ensuring local nuances are reflected in marketing strategy.

Requirements

  • 10+ years of marketing experience, with a strong track record of delivering high-impact consumer campaigns in Japan.
  • Deep understanding of the Japanese consumer landscape, cultural context, and local media and marketing ecosystems.
  • Proven ability to build and execute integrated marketing plans across brand, digital, influencer/creator, and partner channels.
  • Comfortable operating at both strategic and hands-on executional levels in a fast-paced, ambiguous environment.
  • Strong network of local agencies, creatives, creators, and production partners; demonstrated experience managing external partners.
  • Excellent communicator and collaborator, with the ability to influence senior stakeholders.

Culture & Benefits

  • Dedicated to ensuring general-purpose artificial intelligence benefits all of humanity.
  • Committed to providing reasonable accommodations to applicants with disabilities.
  • An equal opportunity employer, not discriminating on protected characteristics.