TL;DR

Senior Integrated Growth Marketing Manager (Marketing): Building the demand generation engine to drive pipeline and revenue growth for Verisk Maplecroft with an accent on integrated campaign design, account-based marketing, and performance optimization. Focus on scaling martech stacks, driving lead velocity, and leveraging intent data to engage target accounts across global channels.

Location: Must be based in London, UK (Hybrid, 3 days a week in-office required)

Salary: £65,000–£85,000 GBP

Company

Verisk is a leading global data, analytics, and technology provider for the insurance industry, helping organizations manage risk through AI-powered modeling and comprehensive datasets.

What you will do

  • Own the demand waterfall from target account identification to opportunity creation in partnership with Sales.
  • Develop and execute integrated, content-driven campaigns across digital and field marketing channels.
  • Manage high-impact field programs, including executive roundtables and industry conferences, ensuring systematic pre/post-event engagement.
  • Optimize the martech stack and leverage GTM tools for data enrichment, personalization, and campaign automation.
  • Drive pipeline velocity and deal quality through rigorous performance analysis and reporting.
  • Collaborate cross-functionally to refine audience-first narratives that translate technical insights into actionable business growth.

Requirements

  • 10+ years of integrated marketing experience in a B2B environment.
  • Proven expertise in demand generation strategy, including ABM platforms (e.g., 6Sense, Demandbase) and marketing automation (e.g., Pardot, Eloqua, Marketo).
  • Strong analytical mindset with a track record of optimizing budgets based on ROI and data-driven metrics.
  • Excellent communication and cross-functional collaboration skills, especially with Sales and Product teams.
  • Must be able to work in a hybrid environment in London, UK, three days per week.
  • Strategic thinker with a bias toward experimentation and adoption of new technologies, including AI.

Nice to have

  • Experience in risk intelligence, financial services, or similar complex B2B sectors.
  • Demonstrated success in managing cross-regional marketing campaigns.
  • Proficiency with data enrichment tools like Apollo or ZoomInfo.

Culture & Benefits

  • Global team of over 7,500 professionals in 30+ countries.
  • Certified Great Place to Work with a commitment to inclusivity and wellbeing.
  • Supportive, flexible workplace culture focused on career growth and professional development.
  • Competitive compensation package including base salary and incentive opportunities.
  • Comprehensive benefits including medical coverage, life insurance, and pension plans.