TL;DR
Senior Digital Planner (Marketing): Managing the day-to-day implementation and optimization of digital campaign activities with an accent on media planning, buying, and performance reporting. Focus on analyzing campaign results to recommend tactical changes that maximize performance across awareness, performance, and retargeting initiatives.
Location: Must be based in Milan, Italy. Hybrid role requiring office presence approximately four days a week.
Company
WPP Media is a global media operating unit of WPP, leveraging AI-driven insights, data, and partnerships to deliver creative personalization and transformational growth for leading brands.
What you will do
- Manage daily implementation and optimization of digital campaigns, including both planning and buying.
- Analyze campaign performance data and provide actionable recommendations to enhance tactical outcomes.
- Collaborate with cross-functional agency teams and external client suppliers, including creative agencies.
- Deliver competitive reports and detailed campaign result analyses.
- Stay updated on commercial offers across online channels in the performance market.
- Execute various campaign types including awareness, performance, data-driven, and retargeting activities.
Requirements
- 3-5 years of experience in digital media planning.
- University degree in Economics, Advertising, or Marketing and Communications.
- Proficiency with Adserver and Analytics tools.
- English: C1+ level required.
- Strong attention to detail, accuracy, and ability to meet strict deadlines.
- Ability to work in a hybrid environment based in Milan.
Culture & Benefits
- Comprehensive medical, dental, and vision insurance.
- Group retirement plans and partner discounts.
- Significant paid time off and employee mental health awareness days.
- Access to global WPP and WPP Media networks for professional growth and learning.
- Collaborative, in-office culture focused on creativity and connection.