TL;DR

Freelance Email Marketing Manager (AI/ML): Develop and execute comprehensive email marketing strategies for highly technical B2B audiences with an accent on creating engaging content for AI developers and data scientists. Focus on optimizing campaigns based on performance metrics and translating complex technical concepts into valuable content.

Location: Remote (Europe)

Company

Toloka AI creates data that powers leading GenAI models and innovations, working with frontier labs, big tech, renowned AI startups, and enterprises worldwide.

What you will do

  • Develop and execute comprehensive email marketing strategies aligned with company priorities for a technical B2B audience.
  • Create engaging, technical content that resonates with AI developers and data scientists.
  • Manage the full email marketing lifecycle from concept to delivery and analysis.
  • Optimize campaigns based on performance metrics and industry benchmarks.
  • Collaborate with product and technical teams to accurately translate complex concepts into valuable content.
  • Maintain and segment the email database to ensure targeted communications.

Requirements

  • 5-10 years of experience in email marketing, preferably in technical B2B environments.
  • Demonstrated success creating content for technical audiences in AI, ML, or data science fields.
  • Strong understanding of email marketing platforms and analytics tools.
  • Excellent writing skills with the ability to explain complex technical concepts clearly.
  • Experience with A/B testing, list segmentation, and campaign optimization.
  • Knowledge of email deliverability best practices and compliance regulations.
  • Self-motivated with excellent time management skills for remote contract work.
  • Must be based in Europe.

Nice to have

  • Experience marketing to AI developers, data scientists, or machine learning engineers.
  • Familiarity with the LLM and Generative AI ecosystem.
  • Background in data-driven marketing strategy.
  • Understanding of technical marketing in the AI tools and services space.

Culture & Benefits

  • Remote-first team that is globally distributed.
  • Part-time contract position (up to 5-10 hours/week).
  • Flexible hours with project-based deliverables.