We are looking for a highly experienced, proactive, and ownership-driven SEO & Traffic Lead
Growth to lead and scale traffic acquisition across all major channels for a global media platform in
the crypto industry.
This is a hybrid strategic and hands-on role combining SEO leadership, traffic analytics, and
multi-channel growth management. The right candidate will take full responsibility for traffic
performance so leadership never has to worry about whether this direction is progressing.
Key Responsibilities:
Traffic Ownership & Growth
- Own and continuously grow total platform traffic across all channels
- Monitor, analyze, and optimize traffic performance across organic search, AI-driven discovery
platforms, social media, referral and partnership channels, direct and brand traffic, and app traffic
- Build a unified traffic measurement and attribution framework
- Identify growth opportunities and execute scalable acquisition strategies
- Take full accountability for traffic KPIs and growth targets
SEO Leadership
- Define and execute global SEO strategy for an international media platform
- Deeply understand search engine algorithms, indexing, crawling, and ranking factors
- Lead technical, content, and authority SEO initiatives
- Ensure proper site architecture, internal linking, indexation, and performance optimization
- Monitor and react to algorithm updates and industry changes
ASO & App Discovery (Preferred)
- Oversee App Store Optimization strategy and improve app visibility, conversion, and acquisition
from mobile marketplaces
Analytics & Forecasting
- Build traffic forecasting models across channels, predict growth scenarios and define realistic
targets
- Track performance vs forecast and adjust strategy proactively
- Create executive-level reporting and actionable insights
Technical & Execution Management
- Translate growth needs into clear technical tasks for developers and product teams
- Define SEO and traffic-related product requirements for website, mobile apps, and distribution
systems
Team & Vendor Leadership
- Build and manage a distributed network of specialists including freelancers, agencies, and
part-time experts
- Ensure quality execution and measurable outcomes
Strategy & Planning
- Develop a long-term traffic growth strategy
- Identify key leverage points and scalable channels
- Continuously test, validate, and iterate growth hypotheses
Requirements:
- 7+ years in SEO, growth, or traffic leadership roles
- Proven track record of scaling traffic for large media, content, or platform businesses
- Strong expertise in technical SEO, analytics, and search behavior
- Experience managing multi-channel traffic ecosystems
- Ability to own strategy and execute hands-on
- Strong analytical mindset and forecasting ability
- Experience working with international audiences and markets
- Deep understanding of modern traffic sources, including AI-driven discovery
- Ability to translate business goals into technical and growth execution
Nice to Have
- Experience in crypto, fintech, or Web3
- ASO experience
- Existing network of trusted SEO or growth specialists
Success Metrics
- Sustainable growth of total traffic
- Channel diversification and reduced dependency risk
- Accurate traffic forecasting and delivery vs plan, clear visibility and control over all traffic sources
- Measurable SEO and discovery performance improvements
- Scalable and repeatable growth framework