TL;DR
Field Marketing Specialist (DACH): Develop and execute field marketing programs and tradeshows to drive demand generation for the German market. With an accent on strategic planning and hands-on execution of regional marketing initiatives. Focus on designing territory plans, managing campaigns, and collaborating cross-functionally to optimize marketing performance.
Location: Barcelona, Spain (onsite)
Salary: €35,000 - €45,000
Company
Factorial builds leading business management software centralizing HR, finance, and operations workflows for companies of all sizes, serving 700,000+ users across Europe.
What you will do
- Design and execute marketing plans tailored for the German market aligned with global strategy.
- Plan and manage field marketing programs, events, and tradeshows both online and in-person.
- Collaborate with Sales, SDR, Marketing, and Partner teams to launch integrated regional campaigns.
- Partner with industry experts and associations to strengthen market presence and thought leadership.
- Create localized marketing assets such as reports, brochures, landing pages, and website content.
- Track and report on marketing performance, pipeline generation, and demand KPIs.
Requirements
- Location: Must be based in Barcelona, Spain for onsite work.
- Languages: Fluent German and English (written and spoken); Spanish is a plus.
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 2-4 years experience in field marketing or demand generation, preferably in B2B SaaS or high-tech.
- Strong communication, stakeholder management, and project prioritization skills.
- Experience with marketing automation and CRM platforms (Marketo, Eloqua, HubSpot, Salesforce).
Culture & Benefits
- High growth, multicultural, and friendly work environment.
- Private health insurance and wellness benefits including gym and outdoor classes.
- Language classes and office perks like breakfast, organic fruit, and free coffee.
- Pet friendly office and employee discounts.