TL;DR
Email Marketing Growth Manager (Marketing): Leading structured experimentation and optimization across the email funnel with an accent on pre-purchase conversion and post-purchase lifecycle retention. Focus on designing A/B tests, analyzing user behavior, and maximizing the business impact of email campaigns through data-driven copy and strategy.
Location: Must be based within approximately ± 4 hours of CET.
Company
Ruby Labs is a fast-growing tech company creating innovative consumer products across health, education, and entertainment industries.
What you will do
- Design, prioritize, and manage the email marketing experimentation roadmap.
- Execute A/B tests on subject lines, copy, CTAs, and content structure.
- Optimize pre-purchase conversion volumes and post-purchase activation and retention.
- Analyze performance data and user behavior to identify friction points and growth opportunities.
- Collaborate with email, growth, and product teams to implement and measure test results.
- Maintain clear documentation of experiments, hypotheses, and monetary impact on the company.
Requirements
- 3+ years of experience in email marketing.
- 2+ years of experience in growth and A/B test execution.
- Strong expertise in lifecycle marketing, CRO, and performance data analysis.
- Proficiency in tools such as Mixpanel or Customer.io.
- Fluent English.
- Ability to work within the CET ± 4 hours time zone.
Nice to have
- Experience in market and competitor research for hypothesis generation.
- Background in consumer-facing digital product environments.
Culture & Benefits
- Fully remote work environment with a focus on work-life balance.
- Unlimited paid time off policy.
- Paid national holidays.
- Company-provided MacBook.
- Flexible independent contractor engagement offering autonomy and tax efficiency.
Hiring process
- Recruiter screening (40 minutes).
- Technical interview (45 minutes).
- Final interview (30 minutes).