TL;DR

Customer Marketing Specialist (SaaS): Building a customer marketing function from the ground up to drive upsell, cross-sell, and churn prevention with an accent on lifecycle marketing and data-driven automation. Focus on designing nurture engines in HubSpot, creating expansion pipelines, and executing intervention strategies to maximize product adoption and customer advocacy.

Company

Mention Me is a referral marketing and customer advocacy platform helping brands like PUMA and Farfetch track and scale word-of-mouth through invisible referral channels.

What you will do

  • Build and manage the post-sale nurture engine to drive product adoption within the first 90 days.
  • Identify and target existing customers for upsell and cross-sell campaigns to increase ARR.
  • Design early-warning systems to identify at-risk accounts for proactive churn prevention.
  • Own the customer advocacy pipeline, including case studies, G2/Trustpilot reviews, and testimonial programs.
  • Collaborate with Customer Success, Account Management, and Product Marketing to align campaigns with renewal timelines.
  • Develop segmented communication streams for enterprise, mid-market, and Shopify merchants.

Requirements

  • 4–6 years of experience in customer, lifecycle, or retention marketing within a B2B SaaS environment.
  • Proven expertise in HubSpot Marketing Hub is essential for building workflows, sequences, and automated campaigns.
  • Track record of driving measurable expansion revenue and churn reduction via marketing initiatives.
  • Ability to analyze usage data, build customer segments, and link campaign activity to commercial outcomes.
  • Strong written communication skills for producing customer-facing emails and case study briefs.
  • Builder mentality with experience launching programs from scratch rather than following existing playbooks.

Nice to have

  • Experience in eCommerce, DTC, or martech/SaaS serving retail brands.
  • Familiarity with Salesforce and CRM data integration.
  • Experience managing review platforms like G2 or Trustpilot.
  • Background in predictive churn modeling or customer health scoring.

Culture & Benefits

  • Ownership of a high-impact, newly created marketing function with full strategic mandate.
  • Direct collaboration with leadership, including the Snr Demand Generation Manager and CGO.
  • Opportunity to market a unique, differentiated SaaS product that changes how brands approach growth.
  • Supportive environment with secured budget for building the customer marketing engine.