TL;DR

Head of Demand Generation (AI): Building and leading OpenAI’s enterprise demand generation function with an accent on lead growth, conversion to early-stage qualified opportunities, and funnel efficiency. Focus on identifying and scaling high-leverage demand channels and developing segmentation for priority enterprise buyer personas.

Location: This role is based in San Francisco, CA, with a hybrid work model of 3 days in the office per week. Relocation assistance is offered to new employees.

Salary: $374,000–$415,000 + Equity

Company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity by safely deploying AI systems through products.

What you will do

  • Build and lead OpenAI’s enterprise demand generation strategy, accountable for lead growth and conversion to early-stage qualified opportunities.
  • Own and improve the enterprise marketing-to-sales funnel, including qualification, scoring, routing, handoffs, and shared SLAs with Sales.
  • Identify and scale the highest-leverage demand channels, programs, and campaign types to drive qualified enterprise pipeline.
  • Develop segmentation and targeting approaches for priority enterprise buyer personas, with emphasis on IT, admins, executives, and AI decision-makers.
  • Partner closely with Enterprise Marketing on lifecycle, web, and events to ensure integrated execution across the buyer journey.
  • Hire, develop, and lead a high-performing demand generation team while setting strategy, diagnosing issues, and driving execution.

Requirements

  • 15+ years of experience in demand generation, revenue marketing, or growth marketing in B2B technology.
  • Significant experience supporting enterprise sales motions.
  • A track record of building or scaling demand generation programs that drive measurable pipeline outcomes.
  • Strong command of enterprise demand channels and program design.
  • Comfort navigating complex buying groups and creating programs for multiple enterprise personas, including technical and executive stakeholders.
  • The ability to move fluidly between strategy and execution, with excitement for building a new team while personally driving early momentum.
  • Strong cross-functional instincts and the ability to drive alignment across marketing, sales, and operations.

Culture & Benefits

  • Hybrid work model: 3 days in the office per week in the office.
  • Relocation assistance to new employees.
  • Equal opportunity employer committed to diversity and inclusion.
  • Committed to providing reasonable accommodations to applicants with disabilities.
  • Focused on ensuring responsible and widespread adoption of artificial intelligence.