TL;DR

Copywriter (Marketing): Developing and executing compelling copy strategies for various marketing channels with an accent on brand voice and marketing objectives. Focus on translating complex ideas into clear, engaging, and persuasive messaging across diverse digital and traditional media.

Location: Baghdad, Iraq. This role requires a hybrid approach, with teams in the office around four days a week.

Company

Mindshare, a leading WPP Media Brand, delivers "Good Growth" for its clients by using media with intention to create meaningful consumer connections.

What you will do

  • Develop original, engaging, and persuasive copy for various marketing channels.
  • Create compelling content and campaign messaging for advertising, product launches, and promotional campaigns.
  • Craft copy that is engaging, on-brand, and optimized for the target audience.
  • Ensure all copy adheres to brand guidelines and maintains a consistent tone and voice.
  • Work closely with designers and marketers to develop cohesive content strategies.
  • Track and analyze copy performance metrics to identify areas for improvement.

Requirements

  • 2+ years of proven experience in copywriting with a strong portfolio.
  • Fluent in both English and Arabic, capable of creating high-quality content in both languages.
  • Exceptional writing, editing, and proofreading skills, with a deep understanding of language, tone, and style.
  • Proven ability to write compelling and effective copy for a variety of marketing channels.
  • Excellent attention to detail and ability to work under tight deadlines.
  • Strong organizational and communication skills for effective team collaboration.

Culture & Benefits

  • Access to global WPP Media & WPP networks for career growth and learning opportunities.
  • Hybrid work model with teams in the office approximately four days a week.
  • Competitive medical, group retirement plans, vision, and dental insurance.
  • Significant paid time off and employee mental health awareness days.
  • Commitment to fostering a culture of respect and equal opportunities.