TL;DR
Manager, GTM Marketing - Audiences (AdTech): Leading the go-to-market strategy and commercialization for the Audiences business, driving positioning, packaging, and demand alignment for Audience solutions. Focus on translating data-driven solutions into clear, compelling market stories and ensuring marketing efforts support revenue growth.
Location: Remote - US Only
Salary: $140,000 - $150,000
Company
InMarket is the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands.
What you will do
- Develop and execute the GTM plan aligned to Audience revenue goals.
- Clarify positioning and value proposition across key ICPs.
- Partner with business and sales leadership to identify growth opportunities and refine messaging.
- Lead launch execution for Audience updates and offerings.
- Drive demand and pipeline alignment.
- Coordinate cross-functional execution with various marketing teams.
Requirements
- 6–10 years of experience in Product Marketing, GTM Marketing, or B2B marketing.
- Experience marketing data, SaaS, ad tech, or martech solutions.
- Strong storytelling and positioning capabilities.
- Ability to translate technical capabilities into business value.
- Experience partnering with Sales and business-line leaders.
- Data-driven and performance-oriented.
Culture & Benefits
- Competitive salary, stock options, flexible vacation.
- Medical, dental and Flexible Spending Account (FSA).
- Company Matched 401(k).
- Unlimited PTO (within reason).
- Talented co-workers and management.
- Agile Development Program (For continued learning/professional development).
- Paid Parental Leave.