TL;DR

Media Manager (Paid Search): Designing and executing paid search strategy for a client experience platform with an accent on optimizing seven-figure search budgets and driving measurable business growth. Focus on maximizing efficiency, improving CPA and ROAS targets, and leveraging data for smarter investment decisions.

Location: Remote (USA)

Salary: $86,500 - $118,000 per year

Company

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses, empowering customers to deliver magical client experiences.

What you will do

  • Manage paid search campaigns across Google Ads and other search platforms.
  • Actively allocate and optimize budgets to maximize efficiency and revenue impact.
  • Execute ongoing keyword, bidding, creative, and landing page optimizations.
  • Design and run structured experiments to improve conversion rates and efficiency.
  • Monitor performance daily, identifying risks and opportunities, and build dashboards and reports.
  • Partner cross-functionally with marketing operations, analytics, sales, and leadership to align investments and identify new opportunities.

Requirements

  • 6+ years of hands-on paid search experience with proven results around CPA and ROAS targets.
  • Experience managing seven-figure annual search budgets with a strong efficiency and performance orientation.
  • Deep, platform-level expertise in Google Ads, including keyword strategy, bidding, creative testing, and automation.
  • A track record operating as a hands-on individual contributor, directly managing campaigns, budgets, and optimizations.
  • Highly analytical, with the ability to diagnose performance issues and identify opportunities.
  • Experience building and maintaining dashboards, performance reports, and ROI narratives.

Nice to have

  • Experience working at a media agency, executing search campaigns.
  • Background in B2B SaaS, vertical SaaS, or multi-location business models.
  • Familiarity with attribution modeling, incrementality testing, or advanced experimentation frameworks.
  • Experience evaluating and implementing new ad tech, leveraging AI tools and automation.
  • Experience with Looker and HockeyStack or similar platforms.

Culture & Benefits

  • Comprehensive benefits including 401(k) match, dental, medical, vision, and life insurance.
  • Flexible vacation day policy.
  • Fully remote work with a monthly work-from-home stipend.
  • Family planning resources and specialized support programs.
  • Equity options to grow with Boulevard.
  • Boulevard Bucks Learning and Development program for employee exploration.