TL;DR
Seo Executive (Adtech): Leading SEO strategy, content performance and technical improvements for DAZN's global business, with a specific focus on freemium product offering. Focus on shaping how sports fans discover, engage with, and subscribe to DAZN.
Location: Hybrid in Leeds or London
Company
DAZN is a cutting-edge sports streaming company in a vibrant tech hub, offering a dynamic work environment with a great balance of career growth and lifestyle.
What you will do
- Develop and lead DAZN’s SEO and AI SEO strategy across DAZN’s Freemium offering and Tier 3 Sports
- Conduct keyword research and create topic maps for content
- Optimise for organic video discoverability liaising with Platform and Social teams
- Optimise site architecture, metadata, and content structure
- Monitor search performance and deliver regular reporting
- Drive SEO requirements across product and platform teams
Requirements
- 1-2 years’ experience in a digital marketing role
- Strong analytical ability and experience to work with a variety of data sources
- Experience or familiarity with SEO tools: Google Search Console, Ahrefs, SEMrush, Google Analytics, etc.
- Good understanding of digital marketing
- Confident communicator able to build relationships across teams and at all levels with an appetite to challenge convention
- Mindset: ambitious and curious
Culture & Benefits
- Access to DAZN
- 25 days’ annual leave (increasing by 3 days after 3 years)
- Private medical insurance and life assurance
- Pension contributions up to 5%
- Family friendly community including enhanced parental leave
- Learning and development resources and opportunity for flexible working