TL;DR

Digital Experience Strategy & Consulting Manager (Digital Strategy): Leading the design and delivery of digital strategies to transform user experiences and drive business outcomes with an accent on strategic consulting and data-driven insights. Focus on defining user journeys, roadmaps, and optimizing digital platform performance to support automotive clients.

Location: Must be based in or able to commute to Frankfurt, Germany (Hybrid)

Company

A global marketing and communications network serving major automotive brands, providing pan-European collaboration with local expertise.

What you will do

  • Lead digital strategy engagements, driving vision and roadmap creation across platforms.
  • Translate business goals and user data into actionable experience strategies.
  • Define user journeys, experience maps, and content strategies for personalized customer experiences.
  • Assess digital platforms and analytics to identify gaps and propose improvements.
  • Prepare consulting deliverables including audits and stakeholder presentations.
  • Collaborate with creative, development, UX, and analytics teams to execute strategies and monitor performance.

Requirements

  • Bachelor’s degree in Business, Marketing, Digital Media, or a related field.
  • 7+ years of experience in digital strategy, experience design, or consulting, ideally in an agency environment.
  • Strong expertise in website strategy, UX strategy, and customer journey mapping.
  • Analytical mindset capable of translating data into actionable insights using tools like GA4 or Contentsquare.
  • Strong client-facing communication and presentation skills.
  • English proficiency required; German language skills are considered a plus.

Nice to have

  • Experience with CMS platforms like Adobe Experience Manager (AEM).
  • Knowledge of marketing automation tools such as Salesforce or HubSpot.
  • Previous experience in the automotive or mobility industry.

Culture & Benefits

  • International, inclusive, and collaborative work environment.
  • Flexible hybrid work arrangement with home office days.
  • Subsidized meal voucher program and fresh fruit baskets.
  • Pet-friendly office environment.
  • Remote work abroad allowance (up to two weeks per year).
  • Professional growth opportunities, gym membership support, and mental health resources.