TL;DR
E-Commerce Manager (Shopify & WooCommerce): Managing and optimizing B2C and B2B online stores, social media, digital advertising, and marketing campaigns with an accent on maintaining seamless website functionality and driving sales through online promotions. Focus on analyzing performance metrics to improve marketing strategies and enhance customer experience across all digital touchpoints.
Location: Remote
Company
BruntWork is an outsourcing company.
What you will do
- Manage and update product information and site content for both Shopify and WooCommerce stores.
- Create and manage discount vouchers, affiliate marketing activities, and promotional campaigns.
- Manage and schedule content on platforms such as Facebook, Instagram, and other relevant channels.
- Manage and optimize paid advertising campaigns on Google Ads and Meta (Facebook/Instagram).
- Generate and present monthly performance reports covering sales, traffic, conversions, ad ROI, and social media performance.
Requirements
- Proven experience managing Shopify and/or WooCommerce stores (2+ years preferred).
- Strong understanding of eCommerce, online sales funnels, and customer journey optimization.
- Hands-on experience with Google Ads and Meta Ads campaign setup and optimization.
- Experience managing social media platforms and content scheduling.
- Knowledge of EDM platforms and automated email workflows.
- Ability to work independently and meet deadlines.
Nice to have
- Experience with affiliate marketing programs.
- Familiarity with SEO and CRO (conversion rate optimization).
- Experience managing wholesale/B2B eCommerce functionality (customer tiers, bulk pricing, restricted access).
- Basic design or content editing skills for website and social media marketing assets.
Culture & Benefits
- Permanent work-from-home setup.
- Exposure to both B2C and B2B eCommerce operations.
- Opportunity to manage end-to-end digital marketing campaigns and website performance.