TL;DR
Brand Marketer (AI): Building Cognition's lifecycle marketing from zero to one across email and engagement programs to drive product usage and retention with an accent on email program, onboarding flows and drive self-serve conversion. Focus on building highly segmented and personalized flows based on individual usage patterns and product opportunities.
Location: On-site in San Francisco Bay Area or New York City
Company
We're an applied AI lab building end-to-end software agents.
What you will do
- Build email program and foundational sequences (onboarding, activation, re-engagement, upgrade, churn prevention).
- Write content for emails, in-platform messages, and landing pages.
- Build customized onboarding flows that help get people to their first "aha" moment with Devin.
- Own activation and retention metrics, design experiments to fix drop-offs.
- Drive self-serve conversion by nurturing free users toward paid plans.
- Leverage AI to build highly segmented and personalized flows based on usage patterns.
Requirements
- You've set up email programs or marketing automation from early stages.
- You'll write more content than anyone else on the marketing team.
- Data-obsessed and think in funnels, cohorts, and conversion rates.
- You use AI tools daily to move faster.
- Lifecycle marketing is half marketing, half product.
Nice to have
- 2-5 years of experience in lifecycle marketing, email marketing, CRM, or growth
- Built or significantly scaled an email program
- Hands-on experience with marketing automation platforms (Iterable, Braze, Customer.io, HubSpot, etc.)
- Written high-performing email copy for a technical or developer audience
- Worked with product and data teams to build event-based triggers and segmentation
Culture & Benefits
- Small and talent-dense team
- Team includes world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI.
- Solving some of the world’s biggest problems and building AI that can reason on real-world tasks.