TL;DR
Head Of Creative, Core Brand Design (Brand/Design Systems): Leading and evolving the core visual design language of the global On brand with an accent on systemic brand architecture, design governance, and scalable creative frameworks. Focus on maintaining brand integrity across global touchpoints, coaching high-performing design teams, and translating creative ambition into practical, executable visual systems.
Location: Zurich, Switzerland
Company
On is a high-performance sportswear and footwear company focused on innovation, premium design, and global brand impact.
What you will do
- Own and evolve the core visual design systems to ensure global coherence and recognisability.
- Translate creative ambition into clear, scalable frameworks, guidelines, and toolkits.
- Coach and empower a high-performing design team to enable professional growth and excellence.
- Lead through collaboration by removing barriers and enabling cross-functional teams to execute brand standards.
- Partner with Brand Foundations, product, and marketing teams to ensure consistent execution across all channels.
- Protect brand quality, coherence, and integrity while enabling long-term brand evolution.
Requirements
- 10+ years of experience in brand design, graphic design, or creative direction.
- 5+ years in senior leadership roles.
- Proven experience leading and evolving design systems within a global brand or top-tier agency.
- Fluent in English.
- Strong portfolio showcasing system-led thinking and large-scale brand implementation.
- Must be based in or able to work from Zurich, Switzerland.
Culture & Benefits
- Role focused on stewardship, clarity, and long-term brand integrity.
- Opportunity to lead visual strategy for a globally recognized, high-performance brand.
- Collaborative environment partnering with cross-functional creative, digital, and retail teams.
- Emphasis on leadership through coaching, feedback, and enabling team performance.