TL;DR
Brand Portfolio Coordinator (Edtech): Responsible for tropicalizing and executing brand strategy for Macmillan Education ELT for a Pre-Primary & Primary American English product portfolio with an accent on meeting customer requirements and competitive positioning. Focus on maximizing sales through robust go-to-market strategies and campaign execution at each stage of the product lifecycle.
Location: Mexico City
Company
Springer Nature is one of the leading publishers of research in the world.
What you will do
- Contribute brand perspective to publishing strategy, recommending brand placement, competitive product positioning, and differentiation.
- Manage the life cycle of products within the portfolio from launch through relaunch and retention to sunsetting.
- Design the research program to ensure profitability and sustainability of the portfolio, including competitor intelligence and market trends.
- Contribute to the Investment Approval documentation preparation by providing sales forecasts, pricing recommendations, and go-to-market strategy.
- Carry out post-publication research and analysis to understand the performance of our brands.
Requirements
- BA in Marketing /Administration / Communication /Language Teaching
- 2-3 years of experience in brand management and global brand initiatives
- 5 years of experience in language teaching
- Language Mastery equivalent to C1 (CEFR)
- A track record of innovative thinking and creative problem-solving in developing and executing effective and differentiated brand strategies
- Strong influencing and communication skills with the credibility and gravitas to drive decision-making
Culture & Benefits
- Committed to creating an environment where people and ideas can flourish.
- Diverse perspectives drive progress.