TL;DR

Director, Brand Safety & Responsible Investment (Media): Defining and leading WPP Media’s brand safety strategy and practices across all markets with an accent on shaping industry standards and influencing policy. Focus on crisis response, education, operational enforcement, and strategic collaboration to protect brand integrity, client trust, and consumer safety.

Location: London, United Kingdom. Teams are in the office around four days a week.

Company

WPP Media is WPP’s global media collective, bringing the best platform, people, and partners together to create limitless opportunities for growth.

What you will do

  • Define and lead WPP Media’s brand safety strategy and practices across all markets.
  • Act as the lead spokesperson for WPP Media on brand safety topics, shaping industry standards and influencing policy.
  • Partner with clients, industry bodies, technology providers, and internal WPP Media teams to ensure safe, responsible media investment and mitigate risks to brands.
  • Direct crisis response, education, operational enforcement, and strategic collaboration to protect brand integrity, client trust, and consumer safety.
  • Develop and implement a ‘gold standard’ approach to responsible investment.
  • Own the annual global budget planning process for the Brand Safety team function.

Requirements

  • Global Industry Leadership & Strategic Partnership experience.
  • Experience representing WPP Media at industry events and with trade bodies.
  • Experience advising the wider business and generating POVs on brand safety developments.
  • Client Leadership experience, defining and leading overall brand safety strategy together with individual clients.
  • Experience maintaining rigorous adherence to brand safety best practices throughout all agency operations.

Culture & Benefits

  • WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions and grow their networks.
  • Variety of employee resource groups and host frequent in-office events.
  • Benefits include competitive medical, group retirement plans, vision, and dental insurance.
  • Significant paid time off, preferential partner discounts, and employee mental health awareness days.
  • Hybrid approach, with teams in the office around four days a week.