TL;DR
Product Analyst (Fintech): Own product analytics and drive data-driven optimization across web and mobile platforms with an accent on tracking implementation, conversion rate optimization, and marketing platform integration. Focus on managing tracking infrastructure, ensuring data accuracy, and translating insights into actionable product and business recommendations.
Company
Exinity is a fintech company empowering clients in emerging markets with tools and access to trade and invest confidently, operating globally with offices in the UAE, Cyprus, and the UK.
What you will do
- Own and manage product analytics, defining metrics and analyzing user behavior to identify product improvement opportunities.
- Collaborate with Marketing to optimize conversion rates across channels.
- Manage Google Tag Manager and implement tracking in Rudderstack for accurate data capture.
- Configure and maintain conversion tracking across marketing platforms like Google Ads, Meta Ads, and LinkedIn.
- Develop and maintain comprehensive tracking plans ensuring data consistency.
- Own Amplitude analytics platform governance and enable effective use across teams.
Requirements
- 2-3 years experience in web or mobile event tracking is essential.
- Proficient in Google Tag Manager and familiar with Rudderstack or similar CDP platforms.
- Strong analytical skills with experience in conversion rate optimization and digital marketing metrics.
- Excellent communication and collaboration skills for remote teamwork.
- Ability to work autonomously and proactively in a fully remote environment.
Culture & Benefits
- Work in a fast-paced fintech environment valuing creativity and data-driven decision-making.
- Access to latest tools and technologies for data optimization.
- Opportunity to impact strategic marketing initiatives directly.