TL;DR

Creative Lead (AdTech): Leading a multidisciplinary team responsible for high-volume, performance-driven user acquisition creative with an accent on creative excellence, operational efficiency, and commercial performance. Focus on people leadership, creative review, AI-enabled workflow optimisation, and cross-functional alignment with UA Managers.

Location: In-person collaboration and work in a hybrid model, with 3 days per week spent in the office

Company

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health.

What you will do

  • Own creative direction and quality across all UA channels and formats.
  • Provide final sign-off on new creative concepts prior to launch.
  • Build strong, trusted relationships with UA Managers and Strategists.
  • Manage, mentor and develop a multidisciplinary team of ~10 creatives.
  • Oversee Jira workflows and production processes to maintain speed and consistency.
  • Drive continuous improvement across creative tools, AI integration, workflows, and production efficiency.

Requirements

  • 7+ years in design, with strong experience in performance marketing / UA environments.
  • Proven experience managing multidisciplinary creative teams.
  • Deep understanding of paid acquisition creative principles and testing frameworks.
  • Strong hands-on design craft with the ability to execute high-quality work across static and motion-led UA formats when required.
  • Comfortable working with performance data and translating insights into creative action.
  • Strong understanding of AI tools and how to implement them into creative output and team-wide workflow optimisation.

Culture & Benefits

  • Competitive salary and annual reviews.
  • Opportunity to participate in Flo’s performance incentive scheme.
  • Paid holiday, sick leave, and female health leave.
  • Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents.
  • Accelerated professional growth through world-changing work and learning support.
  • 5-week fully paid sabbatical at 5-year Floversary.