TL;DR
Global MarTech Manager (Marketing): Leading the strategic evolution and governance of the global marketing technology ecosystem with an accent on scalable automation, tracking frameworks, and data-driven attribution. Focus on bridging the gap between marketing, IT, and data to build coherent infrastructure that drives measurable commercial impact across international markets.
Location: Must be based in Amsterdam (Hybrid)
Company
A global organization specializing in recruitment and staffing solutions, dedicated to empowering talent and building scalable marketing foundations.
What you will do
- Define and drive the global MarTech roadmap to align technology with business and IT strategy.
- Govern tracking and attribution frameworks across the full marketing funnel to ensure data consistency.
- Architect the marketing automation environment to enable scalable lifecycle marketing.
- Manage stable integrations between CRM systems, marketing platforms, and analytics tools.
- Collaborate with global digital marketing teams and IT to translate business needs into technical solutions.
- Evaluate new tools, including AI-driven solutions, to prevent fragmentation across regional stacks.
Requirements
- Minimum 7 years of experience in MarTech, marketing automation, or technical marketing roles.
- Strong expertise in tracking frameworks, attribution models, and data flow architecture.
- Proficiency with API integrations and connecting complex systems like CRM and analytics tools.
- Proven ability to bridge the gap between marketing and technical/IT teams.
- Strategic mindset with a focus on delivering commercial impact through scalable technology.
- Bachelor’s or Master’s degree in Marketing, Digital Technologies, Business, or Information Systems.
Nice to have
- Experience within the recruitment or staffing industry.
- Exposure to emerging MarTech, AI-driven marketing tools, and CDPs.
Culture & Benefits
- Hybrid working model combining office and home-based work.
- Comprehensive benefits including 25 vacation days and a robust pension scheme.
- Birthday off as a paid holiday.
- Five paid volunteer days annually.
- Access to career growth opportunities within a global organization.
- Vibrant social culture with team events and drinks.
