TL;DR
Senior Regional Marketing Manager (Fintech): Leading marketing operations across Greater China to drive business growth and revenue with an accent on strategic planning, cross-functional alignment, and funnel optimization. Focus on developing local market strategies, managing regional budgets, and identifying growth opportunities to increase profitability.
Location: Hybrid work environment.
Company
Exinity is a global fintech group providing online trading and wealth management tools to retail clients with over 25 years of market experience.
What you will do
- Design and implement regional business strategies tailored to the Chinese market.
- Collaborate with acquisition, branding, and customer marketing teams to drive revenue.
- Manage marketing budgets and align them with regional commercial goals.
- Partner with product and design teams to optimize the client onboarding funnel.
- Act as the regional advocate, providing market insights and campaign performance updates to leadership.
- Work cross-functionally with Sales, Payments, and Compliance teams.
Requirements
- 10+ years of experience in regional marketing or country management focused on China.
- Fluency in Mandarin and English (written and spoken) is essential.
- Strong expertise in digital marketing, CRM, and funnel optimization strategies.
- Proven commercial mindset with a track record of delivering measurable business impact.
- Analytical skills for data-driven decision making and performance improvement.
- Ability to lead and align diverse cross-functional teams.
Nice to have
- Bachelor degree or equivalent professional qualification.
- Previous working experience in a brokerage environment.
Culture & Benefits
- Hybrid working policy.
- World-class health insurance plan.
- Discretionary performance-related bonus.
- Personalized flex-benefits package.
- Comprehensive leave package of 40 days inclusive of public holidays.
- Focus on employee wellbeing, including access to self-development tools.