TL;DR
Digital Growth & AI Strategy Marketing Manager (AI): Orchestrating digital presence and acquisition strategy through performance marketing and Generative Engine Optimization with an accent on AI-driven visibility and synthetic search authority. Focus on optimizing MariaDB’s brand presence across LLMs, managing full-funnel paid search campaigns, and analyzing data attribution from AI-generated answers.
Location: Must be based in the USA (Remote or Hybrid in Milpitas, CA).
Salary: $130,000–$150,000 plus bonus.
Company
MariaDB is a leading provider of open-source database solutions, serving as the backbone for critical applications used by 75% of the Fortune 500.
What you will do
- Orchestrate MariaDB's digital visibility across major LLMs (OpenAI, Google, Anthropic, Perplexity) using AEO and GEO strategies.
- Perform gap analysis on AI queries to flip competitive narratives in favor of MariaDB.
- Manage full-funnel paid search campaigns across Google, Bing, and LinkedIn.
- Integrate traditional SEO with prompt engineering to optimize content for both human readers and AI crawlers.
- Own and optimize the marketing AI stack, chaining tools to scale content and automate technical schema updates.
- Track and report on the customer journey from AI-generated answers to website conversions.
Requirements
- 5+ years of experience in Performance Marketing or SEO, with at least 1–2 years focused on AI-driven strategies or AEO.
- Strong understanding of retrieval-augmented generation (RAG) and how to structure data for AI ingestion.
- Expertise in GA4, Google Ads, and SEMrush.
- Proficiency with AI-visibility platforms like Profound or Promptwatch.
- Must be legally authorized to work in the USA without sponsorship.
Nice to have
- Experience in the database or high-tech B2B SaaS industry.
- Proficiency in Python or SQL for data analysis and marketing automation.
- Documented portfolio of GEO wins where brand visibility improved in AI responses.
Culture & Benefits
- Comprehensive benefits package including health, life, and disability insurance.
- 401(k) retirement plan and parental leave.
- Flexible Paid Time Off (FPTO) and paid holidays.
- Dedicated funds for professional development and learning.
- Culture of flexibility and creative freedom in an AI-first organization.
