TL;DR
Creative Producer (Mobile App Marketing): Developing and optimizing creative strategies and content for promoting a mobile self-discovery application with an accent on performance marketing and user engagement. Focus on identifying key app features, leveraging analytical data, conducting competitor research, and creating advertisements for various networks.
Location: Remote
Company
Testora, a project by Gismart, is a self-discovery app designed to help users explore their personality, intelligence, relationships, and career strengths through engaging tests.
What you will do
- Develop creative strategies and concepts for mobile application promotion.
- Collaborate with Product and UA teams to boost performance.
- Optimize creatives based on analytical data and user feedback.
- Conduct competitor research to analyze market best practices.
- Create advertisements for META, Google, and other networks.
- Write briefs for UGC and evaluate results for reworks.
Requirements
- Experience as a creative producer in performance marketing (minimum 6 months).
- English: B2 level required.
- Data-driven approach to creative strategy and optimization.
- Deep understanding of target audience needs.
- Ability to create and implement performing creative strategies and engaging content.
- Excellent communication and organizational skills.
Nice to have
- Experience in healthy lifestyle, nutrition, or fitness fields.