TL;DR

Research & Insights Analyst (Ecommerce): Conducting quantitative consumer research and owning audience segmentation to drive strategic decisions across the organization with an accent on statistical rigor and data-driven insights. Focus on translating complex data into actionable recommendations and collaborating with cross-functional teams.

Location: If based in the Bay Area, this role requires occasional in-office presence. (U.S. ONLY) Please note: While we prefer Bay Area-based candidates, we are registered in some, but not all, states. If you are located full-time in one of the following states, we welcome you to apply: Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Illinois, Iowa, Kansas, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Texas, Utah, Virginia.

Salary: $108,600 - $135,700 for candidates outside of California. $119,460 - $149,270 for California-based candidates.

Company

Zenni Optical is making prescription eyewear affordable and accessible, and has sold over 51 million pairs of glasses.

What you will do

  • Conduct quantitative consumer research (e.g., design surveys, AB testing, develop sampling strategies, and conduct statistical analyses) that drive strategic decisions.
  • Own audience segmentation and persona development, including data modeling, behavioral clustering, and ongoing validation.
  • Conduct pricing, revenue, and product performance analytics to highlight opportunities for growth.
  • Translate and present complex data into clear, actionable insights and recommendations for both technical and non-technical stakeholders.
  • Serve as the team’s methodological authority on all quantitative research, ensuring rigor, validity, and reproducibility.
  • Collaborate with Data Engineering, AI/ML, Paid Marketing and Finance to connect research insights with internal datasets to identify research topics.

Requirements

  • 4–7 years of experience in quantitative research, consumer insights, market research, or applied analytics.
  • Strong foundation in statistical methods (e.g., hypothesis testing, regression, cluster analysis, bootstrapping, effect size measurement).
  • Proficiency with survey platforms (e.g., Qualtrics) and statistical tools (e.g., R, Python, SPSS).
  • Ability to communicate quantitative findings clearly to non-technical audiences.
  • Bachelor’s degree in a quantitative discipline; Master’s or PhD preferred.

Nice to have

  • Experience with audience segmentation or persona development at scale.
  • Familiarity with pricing research methodologies (e.g., conjoint, Van Westendorp).
  • Background in e-commerce, DTC, retail, or consumer products.
  • Experience with digital analytics platforms (e.g., ContentSquare, Google Analytics).
  • Bay Area-based candidates are preferred!

Culture & Benefits

  • 100% premiums covered for medical, dental, and vision for employees (50% for dependents).
  • Generous PTO in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate.
  • Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents.
  • Family forming & fertility support and services through Maven.
  • Annual Zenni Gift Card - to use towards our products!
  • Annual Bonus Program.