TL;DR
SMM Specialist (iGaming): Building and growing brand presence across social platforms with an accent on content planning, fast production cycles, and community-focused publishing. Focus on adapting to trends, executing channel-specific strategies, and optimizing content based on performance metrics.
Location: Onsite in Belgrade, Serbia
Company
Citrus Systems is looking for a proactive SMM Specialist to build and grow its brand presence.
What you will do
- Create, set up, and manage the brand’s social media accounts (Telegram, TikTok, Instagram) and daily activity.
- Develop content plans and calendars, generating ideas and briefs for various content formats.
- Write clear briefs and assign tasks to copywriters and designers, coordinating revisions and deadlines.
- React quickly to news, trends, and events, adapting ideas into compliant, on-brand content.
- Apply best practices for each social media platform to drive reach and engagement.
- Collaborate with Marketing/CRM/Product teams to support promotional and bonus-related campaigns.
- Track performance metrics and draw practical conclusions for content optimization.
Requirements
- 1+ years of experience in social media management / content marketing in iGaming.
- Strong understanding of short-form content and platform-native storytelling (TikTok/Reels, Telegram, VK).
- Ability to generate content ideas independently and turn them into structured briefs.
- Experience working with creative teams and managing multiple deliverables in parallel.
- Basic understanding of content performance metrics and the ability to optimize based on data.
- Excellent communication skills and a strong sense of tone, clarity, and audience empathy.
- Ability to work fast, stay organized, and maintain quality under tight deadlines.