TL;DR

Senior Marketing Manager (B2B): Leading the enterprise growth in Greater China by architecting a high-precision account-based marketing (ABM) engine that drives meaningful revenue within strategic managed accounts. Focus on localizing global ABM frameworks, building local MarTech infrastructure, and owning marketing-influenced revenue and MROI.

Location: Shanghai, China

Company

JetBrains builds tools that help developers create software, serving over 15 million users and 88 of the Fortune Global 100 companies.

What you will do

  • Localize and execute global 1:1 and 1:few ABM frameworks tailored to the Chinese enterprise landscape.
  • Build the ABM infrastructure by identifying local B2B agencies and curating a MarTech stack for the Chinese digital ecosystem.
  • Manage, mentor, and empower a regional team of 2–3 marketers to focus on account penetration and sales alignment.
  • Define and track marketing-influenced revenue and MROI, providing insights into the Chinese B2B buyer.
  • Design and run local campaign pilots, documenting successful approaches for scaling across global markets.
  • Act as a strategic liaison to local sales leadership and a senior spokesperson at industry events and executive briefings.

Requirements

  • At least eight years of marketing experience, with an emphasis on enterprise B2B.
  • Proven track record running 1:1 and 1:few ABM programs that expanded contract values or resulted in high-value renewals.
  • Fluency in the Chinese tech market, understanding the local developer ecosystem, WeChat in B2B, and Chinese enterprise procurement cycles.
  • Solid experience working with CRM and attribution tools.
  • Strong leadership and presence, capable of commanding a room.
  • Native Mandarin and professional business English language skills.

Nice to have

  • Experience in the software development life cycle (SDLC) or developer tooling space.
  • Background in scaling marketing operations from manual to automated and system-driven execution.
  • Experience working in a global, decentralized organization.

Culture & Benefits

  • Enjoy autonomy to be the expert in your market.
  • Contribute to global impact by influencing marketing strategies beyond China.
  • Receive 25 days of paid vacation and supplementary medical insurance.
  • Access a generous budget for professional development, including global travel to tech conferences.
  • Work in a flexible, collaborative environment where results matter more than hierarchy.