TL;DR
Associate Director - Media Planning (Medtech): Leading omnichannel media strategy and execution for healthcare clients with an accent on tactical planning, budget management, and service development. Focus on building competitive media capabilities, driving campaign performance through data-driven optimization, and fostering senior-level partnerships within the healthcare technology sector.
Company
Indegene is a technology-led healthcare solutions provider focused on enabling healthcare organizations to become future-ready through innovation and industry expertise.
What you will do
- Lead client media planning and develop impactful omnichannel media campaigns.
- Manage budgets, execution scope, and tactical recommendations including RFP processes.
- Collaborate with internal analytics teams to ensure campaign KPIs and optimization goals are met.
- Monitor industry trends and evaluate new media opportunities to enhance service offerings.
- Provide leadership to team members, offering mentorship and ongoing professional feedback.
- Act as a subject matter expert in client engagements, ensuring strategic alignment and quality delivery.
Requirements
- 5+ years of agency or comparable professional experience.
- 4+ years of dedicated digital media planning experience.
- College degree in marketing, advertising, communications, or science/medicine.
- Proven ability to manage multiple priorities and meet tight deadlines.
- Strong organizational skills with high attention to detail.
- Experience in team management and leadership.
Culture & Benefits
- Global career growth opportunities within a high-speed, purpose-driven organization.
- Exposure to the intersection of healthcare and cutting-edge technology.
- Culture that celebrates entrepreneurship, innovation, and empathy.
- Collaboration with brilliant industry professionals in a healthcare-focused environment.