TL;DR
Marketing Monetization Manager (eCommerce): Designing, scaling, and monetizing promotional packages for a marketplace with an accent on building high-converting products and establishing pricing frameworks. Focus on identifying revenue opportunities, empowering sales, and optimizing performance based on data.
Location: Prague
Company
Groupon is a global marketplace connecting customers with local experiences and services, focused on helping small businesses succeed.
What you will do
- Design and build standardized, high-impact promotional packages using email, app, and social channels.
- Establish pricing frameworks and ROI models to maximize margins and appeal to merchants.
- Identify and monetize underutilized marketing opportunities for new revenue streams.
- Create pitch decks and value propositions to empower sales teams for strategic partnerships.
- Ensure flawless execution of sponsored promotions with channel owners and campaign teams.
- Track performance metrics, analyze data, and optimize promotional packages for merchant retention.
Requirements
- 5+ years of experience in performance marketing, e-commerce, or a deal-driven marketplace.
- Strong commercial instinct with a focus on revenue per thousand and value-based pricing.
- Proven ability to communicate effectively with sales, marketing, and analytical teams.
- A mindset focused on packaging products to facilitate sales.
- Fluent in English with clear and persuasive communication skills.
Culture & Benefits
- High-ownership role where you will build strategies for new revenue streams.
- Direct and immediate impact on the company's P&L.
- Opportunity for cross-functional influence and exposure to commerce trends.
- Work in an AI-First company that encourages leveraging AI tools.
- Part of a culture that inspires innovation, rewards risk-taking, and celebrates success.