TL;DR
Loyalty Program Marketing Team Leader (Marketing): Designing and managing comprehensive loyalty programs to enhance customer engagement and retention with an accent on data-driven decision-making and cross-functional collaboration. Focus on building personalized reward strategies, optimizing program performance, and managing budgets to drive incremental revenue.
Location: Must be based in or be able to relocate to Limassol, Cyprus
Company
A global ride-hailing and multi-service platform challenging injustice with a mission to positively impact 1 billion lives by 2030.
What you will do
- Design and implement comprehensive loyalty programs aligned with global strategic goals.
- Develop strategies to improve customer engagement and retention through personalized rewards.
- Analyze customer data to identify trends and opportunities for program optimization.
- Collaborate with marketing, product, and analytics teams to integrate loyalty initiatives.
- Monitor performance metrics including ROI, customer satisfaction, and retention rates.
- Manage the loyalty program budget and ensure regulatory compliance.
Requirements
- Minimum 5 years of experience in loyalty program or retention strategy management.
- Proven track record of leading complex projects and managing cross-functional teams.
- Strong analytical skills and proficiency in CRM and loyalty management systems.
- In-depth understanding of customer segmentation and loyalty trends.
- Excellent communication and interpersonal skills.
- Must be based in or willing to relocate to Limassol, Cyprus.
Culture & Benefits
- Health insurance with oncology coverage and life insurance.
- Hybrid work mode with a flexible schedule.
- Relocation package provided for candidates from other regions.
- Professional counseling services covering psychological, financial, and legal support.
- Diverse internal training programs with partial or full funding for additional courses.