TL;DR
Public Sector Product Marketing Manager: Crafting compelling messaging and developing marketing assets for SolarWinds' public sector IT management solutions with an accent on aligning product value propositions with public sector needs and compliance requirements. Focus on executing go-to-market strategies tailored to public sector segments and optimizing marketing performance through data-driven insights.
Location: Reston, Virginia
Company
SolarWinds enriches lives by helping customers accelerate business transformation with simple, powerful, and secure solutions.
What you will do
- Craft compelling messaging that resonates with IT professionals and decision-makers in the public sector.
- Create and manage marketing assets including web content, collateral, presentations, and sales enablement tools.
- Conduct competitive and market research and gather customer insights.
- Equip sales teams with tools, training, and messaging tailored to public sector buyers.
- Develop and execute GTM strategies tailored to public sector segments.
- Analyze marketing performance and use data-driven insights to optimize future initiatives.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s or MBA preferred.
- 5–7 years of experience in product marketing, with at least 2 years focused on public sector.
- Strong understanding of SaaS, cloud infrastructure, or IT management solutions.
- Excellent communication, storytelling, and project management skills.
- Experience working in cross-functional teams and fast-paced environments.
Culture & Benefits
- People-first company focused on enriching the lives of employees, customers, shareholders, partners, and communities.
- Innovative, fast-paced environment.
- Collaborative, accountable, ready, and empathetic team.
- Opportunity to build your career with an exceptional team.