TL;DR
Account Manager (Programmatic): Managing and optimising programmatic campaigns and developing media plans to exceed client expectations with an accent on data-driven strategy and client servicing. Focus on executing programmatic strategies, campaign optimisation, and insightful data analysis to drive client KPIs and ROI.
Location: London, United Kingdom
Company
WPP Media is a global media collective within WPP, combining media intelligence, data solutions, and creativity to deliver transformational growth for leading brands.
What you will do
- Manage and optimise daily programmatic campaign activity to meet client KPIs.
- Create media plans and programmatic strategies aligned with client objectives.
- Engage in client servicing including regular communication and performance reporting.
- Develop and maintain relationships with media owners and service providers.
- Support and help develop junior team members through workload management and training.
- Ensure operational excellence including financial accuracy, QA processes, and use of programmatic tools.
Requirements
- Passion for programmatic activation and campaign excellence.
- Experience with DSPs such as DV360, The Trade Desk, and Amazon.
- Strong analytical skills with ability to handle large data sets and extract insights.
- Excellent verbal and written communication skills for diverse audiences.
- Ability to develop and execute testing roadmaps in programmatic media.
- Effective communication across diverse cultures and backgrounds.