TL;DR
Senior Inbound Marketing Specialist: Developing and executing an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels with an accent on email, push notifications, and in-app messages. Focus on retention strategies to deliver an outstanding customer experience, insight-driven activity, and measurable success metrics.
Location: Buenos Aires
Company
Fever is the world’s leading tech platform for culture and live entertainment, inspiring over 300 million people in +40 countries to discover unforgettable experiences while empowering event creators.
What you will do
- Manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan.
- Continuously refine multi-channel communications and develop retention strategies.
- Support the CRM Manager to define the customer lifecycle and contact strategies.
- Define key client segments for improved targeting and CRM program effectiveness.
- Ensure all campaigns have clearly defined success metrics that are tracked and analyzed.
Requirements
- 3+ years minimum experience working in Digital Marketing and CRM, mobile and web environments.
- Experience working with Salesforce Marketing Cloud.
- Experience with ESPs (Mailchimp, Sendgrid, etc).
- Proficient in HTML.
- Good copywriting skills.
- Fluent English.
Culture & Benefits
- Opportunity to have a real impact in a high-growth global category leader.
- 40% discount on all Fever events and experiences.
- Possible travel across markets.
- Home office friendly and flexible schedule.
- Responsibility from day one and professional and personal growth.
- Health insurance and other benefits such as Flexible remuneration with a 100% tax exemption through Cobee.