TL;DR
Email Marketing Specialist: Creating and optimizing engaging email campaigns that drive conversion with an accent on responsive design, segmentation, and performance analysis. Focus on testing subject lines, formats, and sending times to maximize open rates and collaborating with content and design teams for cohesive layouts.
What you will do
- Design, build, and send responsive email campaigns
- Segment email lists for targeted campaigns based on customer behavior
- Monitor and analyze email performance metrics to improve future campaigns
- Test different subject lines, email formats, and sending times to optimize open rates and conversions
- Collaborate with content and design teams to create appealing and cohesive email layouts
Requirements
- 1-3 years of experience in email marketing or a similar role
- Strong knowledge of email marketing best practices and deliverability
- Experience with email marketing platforms such as Mailchimp, Klaviyo, Campaign Monitor
- Basic HTML/CSS knowledge for email design
- Excellent written communication skills with a keen eye for detail
- Familiarity with analytics tools like Google Analytics to track and report on campaign performance
Culture & Benefits
- Flexible payment options and tax assistance included
- Bonuses for holidays, birthdays, and work milestones
- Coverage of courses and certifications with career growth opportunities
- Benefit cafeteria including sports, language courses, therapy sessions, and more
- Team-building events, industry conferences, and social gatherings
- Modern equipment provided including laptops, monitors, and headphones
- Flexible start times focusing on results rather than clock-ins