TL;DR

EMEA Reseller New Business Activation Lead (Adtech): Designing and scaling new business activation across a reseller ecosystem with an accent on pipeline quality, forecasting accuracy, and cross-market consistency. Focus on building and delivering playbooks, training modules, and coaching reseller NB teams to drive sustainable advertiser acquisition and retention.

Location: Hybrid (EMEA) with an office base in Barcelona

Company

Criteo is a leader in commerce media, helping brands, agencies, and publishers create meaningful consumer connections through AI-powered advertising solutions.

What you will do

  • Own, design, and optimize the New Business pipeline across reseller partners for predictability and forecast accuracy.
  • Develop and enforce structured Always-On NB activation frameworks for scalable growth programs.
  • Build and deliver playbooks, training, and toolkits to strengthen reseller sales cycles and improve win-rates.
  • Standardize NB processes across 14 EMEA markets, aligning with activation models.
  • Consolidate, validate, and deliver reliable quarterly NB forecasts to leadership.
  • Act as a trusted advisor and coach to reseller NB teams, ensuring KPIs are achieved.

Requirements

  • 8+ years of experience in business development, partner/agency management, or sales enablement.
  • Background in adtech, martech, or digital media.
  • Proven track record in pipeline management & forecasting.
  • Experience within indirect/channel sales models preferred.
  • Strong revenue forecasting capabilities and data-driven decision-making.
  • Experience training and enabling sales teams, with strong coaching and change management skills.
  • Ability to influence senior stakeholders.
  • Comfortable operating across multiple markets with varying maturity levels.
  • English: B2 required

Culture & Benefits

  • Hybrid work model blending home and office experiences.
  • Learning, mentorship, and career development programs.
  • Health benefits, wellness perks, and mental health support.
  • Diverse, inclusive, and globally connected team culture.
  • Attractive salary with performance-based rewards and family-friendly policies.